I am always surprised each time I read an article that talks about someone and describing him as THE source of knowledge in a certain field I am interested in.

Most of the times what surprises me the most is that it is the first time I have seen that name! Not that I should know every person, but if it is a field I am interested in, at least I try to know who should be my guiding lights and whose ideas I should follow to forge my own opinions and expectations.

This was the feeling when a good friend of mine sent me a video on Public Relations by a guy called Seth Godin. It is incredible how this 48 minutes video of his speech for Google’s top marketing manager can change your perception on public relations and marketing.

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